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10 E-commerce Data-Driven Marketing Metrics and Strategies that you Should...

Ecommerce Data-driven marketing metrics and strategies are the processes of decisions on marketing metrics and strategies based on facts and data. This is no guesswork, intuition or assumption. You...

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How to use Data-driven Marketing for your business in 2019

Data-driven marketing is the newest and most effective ways to grow your customer base and grow your business. It uses data to improve audience targeting, increase customer engagement and personalized...

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What is Data driven marketing? 10 example and data driven marketing case...

Do you want to know some more effective ways to use the data that your marketing team has been collecting? Yes? Voila! You’re in the right place. The technique is data-driven marketing through which...

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How to hire a data-driven marketer to execute data-driven marketing | Salary...

Are you looking for a brilliant data-driven marketer, who can incredibly execute data-driven marketing strategies? Yes? Congrats! This post is for you. This post is dedicated to the tips through which...

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10 Data-Driven Marketing Benefits

Are you familiar with the benefits of data-driven marketing? No? Then, you’re surely missing some big benefits for your business. But, after reading this post, you will be aware of the topmost...

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5 Data-driven marketing books every marketer should read

Data-driven marketing is the newest and the most advanced marketing strategy to increase the ROI of the marketing spend. The latest hype for marketers, data-driven marketing is a unique methodology...

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15 key metrics that we should know before starting the Data driven marketing...

About to implement data-driven marketing approach to your business? Stop a while! Are you well aware of the key metrics of data-driven marketing approach? No? Then, first, you have to learn about them...

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Data-driven marketing case study for early-stage SaaS

A day doesn’t go by without a roadblock whether it’s a non-performing content, hit on the conversion goals, drop in the conversion rates, product adoption, customer messaging, support. Our approach...

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Optimising paid campaigns with a data-driven full funnel marketing approach

One of our client from the higher education industry uses PPC campaigns to generate leads, over the years they’ve been spending at least a $1M USD on paid campaigns. We are going to showcase how they...

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What we did before going to SaaStock?

It’s been more than a week since SaaStock ended but we just got back to our desks. So what took us so long to get back to work after attending a conference? No, we didn’t go exploring Dublin… but met...

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How to achieve a 60% increase in conversions by centralizing customer data

PERSONALIZATION – Marketers around the globe must be sick and tired of hearing this. It is not like they are against delivering tailored messages across channels to make their customers feel...

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Customer Data Platform – Makes Your Marketing Sexy Again

Almost all the tools in the martech stack strive to deliver a 360-degree customer profile. Be it marketing automation platforms, customer experience management platforms, CRMs and so on. But the...

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Does your marketing team need a CDP?

With customers oscillating between their mobiles, desktop and laptop, marketers are in dire need of a system that can help them combine all this information and present a unified view. The Customer...

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How Customer Data Platform can increase customer engagement from 20 to 80%

Customer Data Platforms like CustomerLabs CDP will become a very close friend to every marketer who wants to increase their customers’ engagement. The following post will be a goto guide for marketers...

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